The Key to a Successful Exhibition
Trade shows and exhibitions offer companies the opportunity to present their products and services in the best light possible. And let’s face it – that is the main goal of every business exhibiting at such events. The key to a successful exhibition appearance is figuring out a way to stand out from competitors which would undoubtedly help lure more visitors.
The list we’ve created will give you an idea of what to expect at your next trade event and how to ace it. Follow the steps at your own risk – success is guaranteed.
Research is key
By research we don’t mean your exhaustive plan about what products to exhibit and what roles each team member would have. Some companies spend so much time planning their own presence that they forget to keep an eye out for competitors. Find out who would be exhibiting, check out their brand colours and social channels. It gives you food for thought and ideas for what you can do at the exhibition.
Be original and different
Now that you have more information about who is attending and what their branding colours are – you can get a better idea of what their booths or stands would look like. Don’t let competitors’ bright colours and logos scare you – sometimes less is more. Instead of relying on bold colours, you can go for a simple design with one or two complementary elements. That way your visitors will naturally focus their attention to the important stuff – your messaging.
Get the right branding products for your stand
The list of products that you can incorporate in your branding strategy is endless. It includes tension graphics, display walls, sky rings, floor vinyl, tablecloths, roller banners, counters, and soft furnishings. It’s important to understand your space and avoid overcrowding it – stick to simple but premium-looking advertising. And with more and more companies striving to offer eco-friendly alternatives to their core products ranges, you can promote your products and services sustainably. Your consideration for the environment at exhibitions and trade shows speaks volumes about the way you operate your business.
Practice what you want to say to visitors
Now that you’ve thought about the visual components of your stand or booth, it’s time to focus on how to verbally communicate it. People will want to learn more about who you are and what you do. To stand out from competitors, you need to prepare for the conversations you are going to have with visitors and the questions you might receive. Practice makes perfect!
Follow up on the people you met
This step is a must if you want to measure the success of your promotional efforts. By this time, you’ve hopefully made a fantastic impression on your visitors and you’re ready to reach out to them. Make sure to remind them about who you are, what you exhibited and the solutions you offer for their ‘problems’. Create a dedicated marketing list with messaging tailored to the selected group of people and their industries. From there you can email them content that they will find useful and informative and present yourself as an expert.
At FaberExposize UK and sister company Northern Flags, we pride ourselves on being experts in sustainable exhibition branding. We’re able to support your business through every step of your customer journey including product design, installation, and aftercare.
With award nominations for Sustainability, Innovation, Best Wide Format Printer for 2021, Environmental Company of The Year for 2022, and Marketing Campaign of the Year 2022, we’re excited for what is to come and hope you’ll join us on our green journey!