How to make the most of your exhibition or trade show visit
Looking for new products and suppliers can be an exciting and insightful experience. However, the marketplace can be overwhelming at times, especially if you’re attending an event. Below we’ve provided a handy checklist that will help you make the most of your. exhibition or trade show visit.
1. Make sure you have all the details beforehand
There is nothing more stressful than arriving at the city the exhibition or show is held and not being able to find that one email containing all the details. You should therefore ensure that you have all the information you need before the event. This means finding out where the event is held and what time it starts. In addition to that, you’d need to know where you will stay (if the event lasts more than a day) and how you are getting there. You’d also need to get familiar with the venue and floorplan for the exhibition stands. Having all the information in one place will help you stay organised as well as save you a lot of stress on the day.
2. Find out who is exhibiting
Get an idea of what to expect at the event by researching the companies or freelancers that are exhibiting. Knowing what products will be on display will help you plan your day and make your visit more productive. Doing your research means having an idea of which companies you want to speak to and what to ask them.
3. Set yourself some goals
Let’s say you’re going to a trade show about visual merchandising – you’re most likely looking for inspiration and ideas about what you can do for your business and find a company that can bring your VM strategy to life. Therefore, you can make a comprehensive list of what you need and where you might be able to find it.
4. Book meetings and network with people
Attending an event without knowing many people could feel intimidating. At the same time, it’s an opportunity for you to learn something new and make new contacts. You might even end up working together on projects with some of the people you meet, so having the opportunity to network with them and get a feel for their personalities is key. Some companies might have shared links on their social channels with availability timeslots. That means you can pre-book a meeting with a representative of the company and plan your day.
5. Follow up with suppliers after the event
Most suppliers and company representatives would be keen on following up with you after the show, so do not hesitate to contact them with questions or queries about their products. The business representatives are there to help you which will enable you to gain as much information as possible to make an informed decision.
Remember that although the show or exhibition might be highly relevant to your business, it is up to you to make your whole experience work for your needs.